Electronic marketing (E-Marketing) is how marketers manipulate the features of the Internet to the ultimate goal is to distribute the commodities or services to market.

The basic rules of marketing like e-marketing in the traditional business environment. Marketing activities are in order: Product - Price - Promotion - Consumer market .

However, electronic marketing problems in the infrastructure problems of information technology's target market (the number of internet users, usage levels, network access speed ,...). If infrastructure is weak, then many consumers do not have access to the Internet, finding information on the Net, online shopping, online auction participants, .... Thus, (E-Marketing) can hardly affect consumers in that market.

Distinguish (E-Marketing) , e-commerce and e-business

• E-marketing is a way to use electronic means to introduce, offer, provide information on commercial products or services of manufacturers to consumers and convince them to choose it.
• E-commerce is only the trading activities through electronic means.
• E-business activities only all the money from the network, from the sale of goods and services to consultants and investment.

Other forms of e-marketing

•  E-mail marketing: e-mail is the best way to deal with customers. Low cost and non-intrusive marketing suddenly as by telephone. Businesses can send their message to tens of thousands of different people, at any place, in the shortest possible time. However, in order not to disturb other customers, such as spam, e-mail marketing requirements should confirm the information provided or approved by the customer. If not, e-mail messages will be sent to the trash. To avoid this, all information sent by the enterprise to new, attractive and useful for customers.
• Web marketing: introducing products online. The product information (images, quality, features, prices, ...) are displayed 24, 365, ready to serve the consumer. Customers can order products, services, and pay directly online. To attract attention and build loyalty of consumers, enterprises must meet the needs and tastes of the market. For example, promotions apply for free e-mail address, mailbox, server, storage or web space. On the other hand, business website should have appealing interface, easy to use, easy to find in the site search.Enterprises should also pay attention to safety factors, reliability and convenience. Trading activities should be clear, easily, easily check the quantity of goods purchased using electronic cards for payment. ... The online FAQ is also appreciated in a marketing website.

E-Marketing in Vietnam 

Technical infrastructure is not high, lack of funds, the banking sector is underdeveloped, the legal system is not enough, the number of Internet users is still low - these are the main causes of e-marketing is still in initial stages in Vietnam. On the other hand, most consumers Vietnam does not have access to information and technology moi.Thu in per capita purchasing power is low, so is not high.

However, in recent years, the number of computer use as well as the number of Internet access increased dramatically, more and more businesses have their own website to promote the units, products and services our . E-marketing is gradually being exploited, applied in the business environment in Vietnam.